Preprint series: 06-43, Preprints
- 62K05 Optimal designs
- 62J15 Paired and multiple comparisons
Abstract: Optimal designs for choice experiments with choice sets of size two are frequently derived under the assumption that all model parameters in a multinomial logit model are equal to zero. In this case, optimal designs for linear paired comparisons are also optimal for the choice model. The comparison of the two design approaches shows that the latter designs often require a considerably smaller number of choice sets when the parameters of primary interest are main effects.
Keywords: choice experiments, optimal design, paired comparisons
The author(s) agree, that this abstract may be stored asfull text and distributed as such by abstracting services.